Supply and Demand Essay Example | Topics and Well Written Essays - 250 words

Supply and Demand - Essay Example The law of demand in economics states that with all aspects (tastes, expectation, and income) held constant; highly priced commodity will have a low demand (D1). Whereas, that of supply argues that with an increase in supply, the price (P1) of commodity will significantly reduce. An increase in demand (D2) along the curve of supply results to increase in the price (P2) of commodity; and a higher equilibrium quantity. Similarly, a reduction in the level of supply (S1) leads to a shift of the demand curve; to a high price on the equilibrium and a reduced equilibrium quantity. Efficient market theory refers to an analysis in a free market system regarding behavior of prices. It is tasked with the responsibility of determining whether prices accurately reveal essential information; necessary in determining the proper allocation of limited resources among diverse uses (Slee, 2011). Surplus implies that the capacity in demand is lesser than that supplied; whereas shortage exists when the quantity demanded is lesser than that supplied. In addition, in a situation where surplus exist there will be a constant drop of prices; similarly, shortage influences increased pricing (Market Equilibrium

Danone Marketing Strategy

Danone Marketing Strategy Danone is the worlds largest fresh dairy company with a thousand cups of Danone offerings being consumed every second around the world. It operated in India through a joint venture with the Britannia group till 2009. After the split, Danone India was setup as a wholly owned subsidiary of GroupeDanone with the aim of promoting fresh diary and milk products. The dairy industry benchmark suggests that the packaged yoghurt market in India could be about 60,000 tonnes, while the indigenous market comprising curd sold in loose pouches by local dairies may be about 140,000 tonnes. The major players in the organized segment include Amul, Nestle and some smaller regional players like Nandini in Karnataka and Milma in Kerala. Thus, India presents a promising opportunity to Danone especially with its differentiated emphasis on quality and freshness. With this in mind, Danone has launched its line of yoghurt in the select markets of Mumbai and Pune and is now targeting a market share of 12% in 5 years. This report outlines the marketing strategy decided by Danone to achieve these targets. Introduction Groupe Danone is engaged in the marketing and production of fresh dairy product and beverages. It is headquartered in Paris and is the fifth largest packaged food company in the world with just over 1% shares of global sales 1786 billion US$ in 2008. In recent years, the company has refocused its operation into three core markets water, fresh dairy products, baby food and medical nutrition. Danones principle product is Yoghurt. It is the worlds leading company in yogurt with 24% value sales in product category. Mission Danones mission is to provide healthy food products to as many people as possible. Our rationale for choosing Danone yoghurt is based on the following alarming statistics Under-nutrition contributes to 53 percent of the 9.7 million deaths of children under five each year in developing countries such as ours Iron deficiency is the most prevalent form of malnutrition worldwide, affecting an estimated 2 billion people. It is impairing the mental development of 40-60 percent children in developing countries Vitamin A deficiency affects approximately 25 percent of the developing worlds pre-schoolers. It is associated with blindness, susceptibility to disease and higher mortality rates. It leads to the death of approximately 1-3 million children each year. Iodine deficiency is the greatest single cause of mental retardation and brain damage. Worldwide, 1.9 billion people are at risk of iodine deficiency, which can easily be prevented by adding iodine to salt In light of the above, we found the following characteristics inherent in Danone yoghurt which made it more than just a convenient tasty snack: DANONE YOGHURT is fortified with 4 micro nutrients : Vitamin A, Iron, Zinc and Iodine keeping in mind the sheer number of Indians who suffer from deficiency of some or all of these nutrients Other benefits of yoghurt are: Nutritious texture The smooth creamy texture of yogurt comes from lactic acid, which is formed when milk ferments. Fermentation occurs using two lactic bacteria:  Streptococcus thermophilus  and  Lactobacillus delbrueckii var. bulgaricus. Improved digestion During fermentation, between 20 and 30% of milks lactose is converted to lactic acid. Since yogurt contains bacteria such as  ÃƒÅ¸-galactosidase, those who are lactose-intolerant can tolerate it better when they eat it. Yogurts texture makes it easier to digest. Due to its thickness, yogurt takes longer to move through the digestive system, allowing the lactase enzyme to break down lactose more efficiently and absorb nutrients effectively. Low fat Recommended fat intake represents between 20% and 35% of total energy intake and is normally 65 g a day for women and 90 g for men. Eating yogurt allows one to maintain these limits. With at most 5 g of fat per serving, yogurt is pure health food that is not just low fat, but also contains a host of other nutrients Another reason for choosing Danone yoghurt is that it has been launched very recently in Pune. As a part of the phased launch program in India, Danone yogurts were initially made available in three flavors (strawberry, mango and vanilla) across super marts and grocery stores in Pune and now Mumbai. Danone fortified yogurts have a shelf life of 15 days. While Danone Dahi is priced at Rs 27 for 400 grams and Rs 14 for 150 grams, flavored yogurts are priced at Rs 10 each for 100 gram pack size. Such a product which is in its initial stage of launching, gives us an opportunity, as marketing students, to analyze the Indian market for flavored yoghurt and develop a marketing plan for further expansion of Danone Yoghurt. Situational Analysis Yogurt is a fermented milk product prepared by blending bacterial cultures into the milk. In India, traditional yoghurt products such as dahi, sour milk drinks such as lassi and buttermilk used to br produced at home at very negligible cost. Many sections of consumers still prefer preparing such items at the home because of high costs of branded products in the market. But at the same time due to growth in the middle class section of society in big cities and increased awareness of nutritional value of such dairy items, accompanied by a fall in the per unit prices of processed dairy products, the sales of packaged dairy food products has grown in the last decade. Context Currently yoghurt in India is available in two forms namely: set and stirred. Set yoghurt is available in plastic cup containers usually in packs of 100 to 400 grams. It is particularly popular in the northern and western parts of the country. On the other hand the stirred or loose form is available in plastic pouches in packs of 100 ml to 500 ml quantity. These loose packs are more prevalent in the southern part of the country. Rising average income of households in the urban areas, increasing awareness about the health benefits of processed dairy products, combined with the increasing western influence in society has lead to a faster rate of growth in the demand for yoghurt and other sour milk products amongst the Indian consumers. Till very recently there was not much demand for flavored or fruit yoghurt among Indian consumers and most of people consumed it in plain form. Company Groupe Danone (Danone) is a global market leader in production and marketing of fresh dairy products and beverages. The group is headquartered in Paris, France and employs 76,044 people globally. The group recorded revenues of E 15,220 million (approximately $22,393.8 million) during FY2008, an increase of 19.1% over FY2007. The operating profit of the group was E 2,270 million (approximately $3,339.9 million) during FY2008, an increase of 33.8% over FY2007. The net profit was E 1,313 million (approximately $1,931.9 million) in FY2008, an increase of 10.8% over FY2007. The product line offered by the company include bottled water, savory snacks, dairy desserts, pro-biotic dairy products, beverages and fresh dairy products under more than 25 brand names. The key strengths of the company includes, strong global brand image, market leadership across a wide variety of product types and across geographies, diversified revenue model which reduces the risk and most importantly strategy of product innovation to strengthen groups competitiveness. With the focus on the healthy and nutritional dairy food products, Danone group has re-launched itself in India after its initial alliance with Britannia ended in 2007. The aim of the company is to grab a significant pie of the flavored and value-added milk product category, by differentiating itself through extensive product innovation. The key focus of the company would be on delivering products which have nutritional benefits and would be focused mainly on the health conscious people of the society. Competitors Karnataka Milk Corporation KMC with its flagship brand Nanadani accounted for the maximum share of yoghurt and sour milk product market in India till 2008. KMC didnt have a national presence, but was widely available in southern India especially Karnataka, which accounted for highest per-capita consumption of sour milk and yoghurt products. In addition to KMC, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) also occupied a major chunk of the market and both the companies had recorded a growth of about 1% during 2008. Nesvita, a pro-biotic yoghurt brand of Nestle, increased the market share of Nestle on accounts of increased demand for yoghurt among the consumers in 2009. Pricing was one of the most important factors in determining the market share of the brands. Due to low manufacturing costs, KMC and GCMMF were able to price their products at significantly lower levels as compared to national players like Nestle. For example a 200gm unit of nandani dahi is available for Rs 10 whereas the same quantity for Nestles Fresh and Natural Dahi costs Rs 13. Till 2009 Nestle and Yakult were only international players in the yoghurt market in India. State level cooperatives supported the domestic brands capability of having short shelf life, and so boosted the market for them compared to the international players. Also as late as 2008 there was no private label presence in the yoghurt and sour milk market in India. Collaborators Danone faces intense competition from local players like Karnataka Milk Corporation and Gujarat Co-operative Milk Marketing Federation Ltd. These local players have several advantages over an external player like Danone. For example due to low manufacturing costs and state funded cooperatives they are able to price their products low as compared to other players. Also, the distribution network of these local players is far more effective and penetrates deeper into the geographies, which is a major profit factor in dairy product industry. Also the supply of milk and culture to be used in the production process needs to have an efficient delivery system. To address such problems Danone has chalked out plans of joint ventures and partnerships with other players. It has partnered with Dynamix, as the co-manufacturer for Danone products in India. Also it has entered into a joint venture with Japanese pro-biotic dairy products manufacturer Yakult Honsha to launch pro-biotic yoghurt called Yakult distributed through the direct selling channel popularly known as the Yakult Ladies. Also Danone has partnered with several retail chains and distribution networks to make its product readily available to a wide audience. Customers The size of the Yoghurt market in India has increased by approximately 18% in 2008-09 in current value terms to reach Rs 6.5 billion. Sour milk drinks is the fastest growing category, with about 22% value increase in 2009. With the growing awareness about the nutritional and health benefits of the organic and cultured dairy products among the urban population of India, there has been a significant rise in the demand for such products. As the number of players offering such products are currently very few, there is a good business opportunity in this segment. The prospective consumers are people who value the nutritional and health benefits of processed and packaged diary food products. The key drivers which push the customer to look out of such products are the reliability and brand image of the vendor. The customers also place value on shelf-life and whether the product is made with natural ingredients. Packaging also plays an important role on consumer preference. The size of the packs available and the ease with which they can be consumed, stored and re-consumed is an important criteria for a consumer to make a product choice. Pricing of the various packs plays an important role in the ultimate buying decision of the consumers in India. The price needs to be decided by keeping in mind the per unit cost of production as well as the competitors price for the same quantity. Source: Official statistics, trade associations, trade press, company research, store checks, trade interviews, Euromonitor International estimates Porters Diamond Determining Factors of National Advantage Factor Conditions: India has readily available cheap labor. Also skilled workers are in abundance in urban and semi-urban areas at low costs. The raw materials like the milk, culture are readily available all over the country. Setting up a manufacturing unit is comparatively easy in certain parts of the country due favorable state laws Demand Conditions With increasing awareness of nutritional and health benefits of packaged dairy products there has been a tremendous increase in the demand of such products The size of the Yoghurt market in India has increased by approximately 18% in 2008-09 in current value terms to reach Rs 6.5 billion Western influence over the middle and upper middle class has increased the demand Related and Supporting Industries Plans of joint ventures and partnerships with other players like Dynamix, as the co-manufacturer for Danone products in India Also it had entered into a joint venture with Japanese pro-biotic dairy products manufacturer Yakult Honsha to launch pro-biotic yoghurt called Yakult Ladies Denone has partnered with several retail chains and distribution networks to make its product readily available to the targeted customer segment Firm Strategy, Structure, and Rivalry Currently not many people aware of flavored and fruit yoghurt in India Local players like Karnataka Milk Corporation KMC etc enjoy a number of benefits over external players in terms of lower costs and better distribution systems No private label presence in the yoghurt and sour milk market in India currently Pricing plays an important role in decision making for Indian consumers Marketing Objectives Danones marketing objective is to gain 12% market share in five years till 2014. In a category dominated by well-established players, it will take considerable time to establish market leadership. While this would naturally be a long term goal for the company, its immediate goal should be to incrementally gain market share and create awareness for flavoured yoghurt as well as brand Danone. Marketing Strategies Segmentation Scheme, Segments Profile The market segmentation can be done using demographic and geographic variables. The demographic variables used are income, gender and age. The geographic segments are divided based on urban or rural locality inhabited by the population being segmented. By 2016, the share of middle-class households (defined as those having annual income of US$6,000-$30,000) in the top 20 Indian cities is estimated to move from 39% in 2007-08 to more 55%. High-income households (more than US$30,000) will triple in the same period to 13%. More importantly, the share of low-income households (below US$3,000) could halve to just 7% by 2016 compared to 16% in 2007-08. Such a gigantic shift in household demographics will have a huge impact on demand for everything from food and beverages and consumer electronics to clothing and personal transport. The urbanization of India is taking place at a faster rate than in the rest of the world. By 2030, 40.8% of Indias population will be living in urban areas compared to about 28.4% in 2007-08. The population in urban India saw rapid growth driven by birth and migration during 1995-2007 which will continue until 2015. The percentage of urban households increased from 26.9% to 29.3% in the period 1995-2007, and is expected to reach 31.8% by 2015. Target Segment and Rationale Thus based on the various socio-economic indicators mentioned above, the urban middle-class Indian family would prove to be a very attractive target segment. The choices of women and children play a huge part in deciding the food items consumed by a family. Married women who are educated and who are balancing busy careers with their families have comparatively less time to spend on daily cooking which has resulted in the increased popularity of packaged food. This trend is likely to continue as the number of working women is expected to increase over the coming years. Tweenagers (children in the age-group 10-14 years) have a high level of media awareness and influence family decision-making in urban India. An example of their influence is the success of breakfast cereals in urban India. Cereals are increasingly being consumed by young urban children within rich and middle-income families and Kellogg India has successfully taken advantage of this by positioning its cornflakes as a nutritious snack for children after school. Therefore it is important to target this segment of the population. But influential as they are, a singular focus on just the children can be detrimental as the proportion of tweenagers in the total population is estimated to fall by 0.2% from 2007 to 2015, owing to families opting to have fewer children. Positioning and Rationale For many years Indians have had a negative perception of packaged food as stale and inferior. But with greater information about product quality, the growing affordability and necessity of such goods has contributed to the changed perception of packaged goods as hygienic and high in quality, which in turn has led to the increased popularity of branded packaged goods. Due to greater investment in the power sector and the penetration of electricity to most parts of the country, the sale of domestic electrical appliances such as refrigerators is increasing. This factor too has led to an increase in sales of frozen and refrigerated packaged foods. Consumption of yoghurt in India is highest in Northern and western Indian where Indian yoghurt(curd ) is eaten sweet (as opposed to consuming yoghurt with savory foods like in most of South India)and this would provide an easier progression to flavoured yoghurt in terms of consumer tastes and preferences. The concept of flavoured yoghurt is common in western cuisine, and with middle-class urban Indian families eating out and expanding their culinary horizons more than ever before, they are highly likely to be open to the concept of flavoured yoghurt. Taking into consideration the above mentioned demographic, economic and social factors, Danone yoghurt can be positioned as a tasty and healthy versatile food option. It can be consumed as a snack between meals, as dessert, or even as part of a meal like breakfast. It differentiates itself based on the superior health benefits, taste and quality offered. Danone yoghurt is uniquely positioned as it offers the taste and enjoyment derived from consuming an indulgence food-item like ice-cream as well as the health and nutritional benefits of a health drink (Eg: malted health drinks). In this way it can marry the benefits of both products and differentiate itself from other value-added dairy and health food options present in the market. Market Research MARKET RESEARCH Background: When Danone launched Danone Yoghurt in Pune, they didnt undertake a very extensive market research process. The company was new to India therefore collecting valuable feedback on customer preferences and their attitude towards health snacks was more important. They conducted surveys and got feedback on aspects like their eating habits, number and type of flavors to launch etc. The company was reasonably confident of Danones acceptance in India as it has made the product work in countries with no exposure to fermented dairy whatsoever such as Indonesia. The Problem: What is the consumer perception of yoghurt in general and is there a profitable potential market for flavored yoghurt in India? Decision Alternatives: To increase the scope of Danone yoghurt in other cities beyond Pune and Mumbai To halt expansion The former would require expanding the manufacturing capacity and setting up more factories. Currently there is only one in Baramati (near Pune) in Maharashtra which caters to both Pune and Mumbai markets. Research Objective: To determine if India is ready for Flavored yoghurt and to see which specifications and preferences of consumers can the company cater to in order to capture a larger market share. Data sources: Primary data collected through a survey. This seemed to be the most effective way to gauge peoples knowledge, belief, preferences and satisfaction. For this purpose we developed a questionnaire. Total number of respondents: 76 The sample of people asked to fill the questionnaire ranged from children to elderly to working professionals, to adults who stay home. Danone has not specifically targeted any particular segment of people. The company has decided to cater to families as a whole. ANALYSIS OF RESULTS: Based on the responses to the questionnaire we can infer the following: Most respondents believe in eating and living healthy and feel that yoghurt is a healthy and nutritional alternative to other snacks and eatables. This is no surprise as there is a trend towards health consciousness among children and adults alike In purchasing a snack such as yoghurt, people rank flavor as the main criteria for making a decision. Price and fat content are considered to be other important factors. Among flavors, we found plain yoghurt (or dahi) is the most preferred followed by chocolate. This is expected as dahi is now part and parcel of our everyday meals and chocolate is popular among kids and adults. Besides these, strawberry and vanilla are also liked by the respondents. Danone is the first to offer vanilla flavored yoghurt in India. When asked to rate attributes in yoghurt on a scale of 1 to 5 (1 being the least important and 5 being the most important) respondents rated taste, flavor and health benefits (low fat) as the most important features. RECOMMENDATIONS BASED ON ANALYSIS People regard yoghurt first as tasty and then as healthy. Danones mission is providing healthy food products to as many people as possible. Danone is a food company and not a pharmaceutical company therefore while the basis of all their products is healthy content, they cannot and do not ignore the taste aspect. Respondents consume curd and other forms of yoghurt mostly between once to 5 times in a week. This boils down to a maximum of once a day. They purchase yoghurt mostly through food chains such as Reliance, More etc. and only about 36% purchase from local shops. Respondents gave considerable importance to availability of yoghurt. It is interesting to note that people are not willing to go out of their way to buy a particular brand of yoghurt especially if substitutes are available. Therefore, yoghurt should be readily available (even in local shops) to induce people to make a purchase and inch towards building brand loyalty for Danone. Since people are willing to pay Rs. 10 to 12 for plain yoghurt, flavored yoghurt can probably be priced marginally higher as it is viewed as a premium product. Marketing Action Plan The Marketing Action Plan deals with the 4Ps of marketing, i.e. Product, Price, Promotion and Place. We have outlined the marketing action plan for Danone Flavored Yoghurt below: Product Danone Flavoured Yoghurt is flavored spoonable yoghurt made from milk, Yoghurt cultures, flavors, stabilizers, whey protein concentrate and color. It is fortified with four micro nutrients Zinc, Vitamin A, Iodine and Iron. Danone Flavored Yoghurt does not contain any preservatives. It has a shelf life of 15 days. The product would be primarily positioned as a healthy snack that tastes good. It is currently available in four flavours in India. They are: Mango Strawberry Vanilla Plain The product is available in 100 g packages. Currently no other product sizes are available. Product Packaging Danone Yoghurt is packaged in a plastic container and vaccum-sealed using an Aluminium foil bearing the attractive logo and branding. The containers are well sterilized before the fermented milk is poured in so as to remove the yeast since that leads to the creation of moulds that destroy the yoghurt. In addition, some stabilizers are added at the final stage that prevent the occurrence of whey, the watery coat that is formed above the set yoghurt. Price The price of the Danone Flavoured Yoghurt is Rs.10 for 100 gm yoghurt. Since the main marketing strategy of Danone is to establish the brand in India and increase the market share, Danone has to apply market-penetration pricing techniques. The product is competitively priced to ensure wider consumer reach and to secure high volume growth. The operational cost involved in the manufacturing, marketing, distribution and retailing of 100 gm of flavoured product are as follows Advertising Objectives The aim of the advertising program will be to create awareness about the brand, to highlight the quality,taste and nutritional benefits of the product. Since Danone is new to India and flavoured yoghurt is in the introduction stage in the Indian market, the advertising has to create sufficient awareness about the product category among the customers and stimulate enough interest to promote trial of the product. The advertisements should also increase the brand awareness of Group Danone and communicate to the consumers that Danone is the largest company in dairy products in the world. The advertisements would be primarily targeted at the segment of urban, middle class families. Choice of media The main focus should be on television ads, as it reaches more urban families than any other medium. Display media such as billboards, signs etc., innovative promotion programs and point-of-sale promotions could also be implemented to ensure wider reach. Advertising Program Television Advertisements The television advertisements would be targeted at the urban, middle class families. We suggest that there should be two separate television advertisement strategies one for increasing the brand equity of Group Danone in India and one focused on building the awareness of Danone Flavoured Yoghurt. It is important to build the brand awareness of Danone as the urban middle class consumers in India are highly aspirational and would love to be associated with a world-class brand. Aspiration-led marketing and portrayal of brands as status symbols has worked well in the past with the Indian consumers. This could also create an edge against established competitors such as Amul or Nestle and aid in brand recall. The advertisement should be informative; the purpose here is to introduce the average Indian consumer to Danone as the worlds largest dairy group. The creative execution can focus on Danones history, its popularity across the world and essentially, the arrival of Danone in India. The product related television advertisement should be built around the product features, taste and health benefits, appetite appeal and the snacking occasions. One of the main intentions is to ensure that potential customers try out the product. The plain yoghurt is a part of Indian diet and is generally preferred over the flavoured yoghurt which has less appeal to the Indian palate. Hence, the advertising has to actively motivate the consumers to switch from traditional sour yoghurt to the flavoured yoghurt emphasizing on both the taste and the added health benefits and can feature men, women and children consuming flavoured yoghurt as part of their meals. It should have eye-catching visual imagery that promotes appetite, appealing music and preferably a story line that involves an urban family that represents the general consumer lifestyle and preferences. The strategy for the implementation of the advertising should be: Launch with a high-decibel advertising campaign to maximize the impact. This can be continued for three to four weeks. The advertisements should be mainly featured on television channels popular in the urban middle class families. General entertainment channels in Hindi as well as English and the television channels that target tweens and English movie channels have more viewership among the target segment. The programs which are most popular with the target segment and those that emphasize health and wellness should be focused on. Outdoor media Billboard and poster ads that complement the television advertisements and enhance the brand appeal should also be a major part of the communication plan. Danone already has implemented innovative promotion media such as the Blue Danone buses in Pune. These ads should contain memorable visuals and communicate detailed information to give the product greater visibility and appetite appeal. Print Media The print media advertisement can deliver detailed information about the brand and the nutritional and taste attributes of the product to the target customers. English newspapers and family magazines such as Readers Digest, Good Housekeeping etc. and health and wellness magazines reach a large base of urban consumers. Sales Promotions The purpose of the sales promotions such as coupons, contests, premiums etc. are to gain attention and to lead the consumer to purchase the product. Since the product is in the introduction stage, the main goal is to encourage trials and thereby adoption. The following sales promotion methods are suggested: Distribute free samples with popular family and health magazines Banded packs with other branded health foods such as breakfast cereals or fruit juices. Point-of-sale displays that are eye-catching Social Media Marketing The urban population is characterized by extensive use of internet media. Internet represents a powerful channel that can be proliferated for effective advertisement campaign. Social media marketing can be employed in the form of presence on networking sites like facebook, orkut and myspace. Forums can be created on these sites that can inform the users of the health benefits of yoghurt, latest technology and its effect on product quality. First hand feedback and consumer sentiments can be analyzed from what they say on these forums. This information can be used to improve product quality, packaging, introduce new flavours and improve consumer interaction and further reinforce the brand image in the minds of the consumer. Place The primary mode of distribution of Danone flavoured yoghurt is a single-level channel with only the retailer as the intermediary between Danone and the consumer. To ensure the freshness of the product, it is put in cold storage at 4 degrees Celsius after packaging and is transported in trucks to the warehouse. Danone is the first company in India to have cold chain from factory to warehouse and from warehouse to the retail shop. At present, Danone flavoured yoghurt is available only in Mumbai and Pune. Danone will be launched across India in three phases: Phase I: It would include marketing in the top 10 metros with use of modern retail chains Phase II: It would include the next 20 Tier 1 citi

The Charge of the Light Brigade and Attack Essay -- Alfred Lord Tennys

The Charge of the Light Brigade and Attack ' The Charge of the light Brigade' by Alfred Lord Tennyson and 'Attack' by Siegfried Sassoon are two very dissimilar poems. Both of them are on the same topic of war but have many contrasts in how they treat the subject matter, war. The main difference between these two poems is the audience that they were written for. Tennyson, as poet laureate, was written for public reading, but Sassoon's work which showed more emotion and feeling, was therefore more of a private poem. The poems' tone and mood are very different. Tennyson's poem is a triumphant, victorious and celebratory poem. This is because the Victorians did not want to read about defeat, as it was not considered honourable, so Tennyson praises the men who died in the charge. He writes, "Boldly they rode and well," and, "While horse and hero fell." Tennyson also tells us that they were fearless and did everything without query. " Theirs not to make reply. Theirs not to reason why." In the last verse of the poem Tennyson asks all people to, "Honour the Light Brigade, Noble six hundred!" Even in defeat Tennyson portrays the men as heroes. In contrast Sassoon created a sinister and threatening mood. His poem contains a mysterious haunting quality revealing the shocking brutality of what war was really like. Instead of portraying the men who fought as brave and fighting without question, he says they were, "Masked with fear," when they had to go over the top to meet the "Bristling fire". It is clever the way he uses bristling to depict the gunfire because by this he makes out that the gunfire is heavy. He also says, "Lines of grey, muttering faces," which depicts a questioning attitude, which is a com... ...een lines. ' Attack has thirteen lines.) The two poems are written from two points of view, and have very different purposes. Tennyson is reflecting on an event that had happened ten years beforehand and an event that he himself was not involved him. He was writing to commemorate those that had died during the charge. By the way he has written the poem, he seems to think that war was very honourable, even in defeat Sassoon however had experienced war, and really knew what it was like to be in the front line, ( unlike Tennyson). The purpose of his poem was to tell people what war was really like. How it was frightening and sad. He clearly and blatantly had a negative view of war, as he says in his last line, "O Jesus, make it stop!" and thinks of war as dishonourable and futile, " And hope with furtive eyes and grappling fists, flounders in the mud."

Symbols Hills Like White Elephants

Martin Chi English 102 Essay #2 Professor Crawford Hills like White Elephants In â€Å"Hills Like White Elephants†, Ernest Hemingway, does not reveal the source of conflict between the young man and young woman in the story, but it is implied that the conflict is centered on the decision of abortion. The goal of the man in the story is to convince the young woman to have an abortion procedure. The goal of the young woman is to do whatever it takes to make her partner happy and thus preserve their relationship.The three main symbols are the hills, the white elephants and the rail road station. In the story, Jig looked at hills and said, â€Å" They looked like white elephants. † The man replied, â€Å" I’ve never seen one. † Then she replied, â€Å"No, you wouldn’t have. † (line 9-11). The hills symbolize the big obstacles that we must climb, but are not enormous mountains. This represents the fact that the girl’s baby is a major obstac le in her life, but ti is not the end of her life and she will make it through. Hills are also viewpoints to look out from, but also block the view for those in the valley.This represent how in the story Jig looks at the hills and sees opportunity, yuet at the same time the man looks at it and sees his vision of a positive and happy future blocked by the enormous obstacle of a child. Hills are also beautiful, natural and completely stationary. This shows that the baby will make them settle down and stay together. The author uses hills because pregnant mothers belly is a bit a hill itself. Being pregnant ties the mother down and makes her less mobile and more stationary.The element of the white elephant is symbolic of the baby. A white elephant is a precious item that has a cost which perhaps surpasses it usefulness. Jig has received a gift which is, at this time in her life, useless to her. It is a gift that could be priceless to another. The white elephant also symbolizes the fact that the man said he has never seen white elephants before. This is because he is not open to considering the possibility of keeping the child and wants the girl to have the abortion procedure.The rail road is symbolic of being at the crossroads of life during a time of crisis. The American man and the girl cannot stay at the station forever. They are travelling and there will be change. There must be a decision of where to go next. All of this is symbolic of the decision to keep the child or not. All travelling has a cost and so does the outcome of this decision. To either keep or abort the child is a costly decision. The young woman, Jig, shows herself to be very dependent upon her male counterpart throughout the story.She asks for his input on even the simplest of tasks, such as the choice and number of her beverages. Her behavior can be interpreted to be a sign of insecurity more than anything else. Jig trusts his judgment, feels secure in his company and seems willing to do any thing to keep him around. When pushed on the issue of the operation, Jig shows no real concern for her own health or mental well-being, stating categorically, â€Å"I don't care about me. † Jig's main concern is whether or not she can make her partner happy so that they will â€Å"Be all right and be happy. It is doubtful that Jig went through with the procedure with a clear conscience, which is why she was so insistent that they would not discuss the matter any further. â€Å" Hills Like White Elephants† is a story about crisis. The American man and Jig the girl have a decision to make and there is no easy way out. Even making no decision is a decision. We all can easily relate to being in this type of situation. Hemingway, Ernest. â€Å" Hills Like White Elephant† . † The Norton Introduction to Literature. New York: W. W. Norton &, 2010. 117-18. Print

Moda Textile Factory: Bishkek, Kyrgyzstan Essay

1. How have Sergei and Olga’s lives change in Soviet days? Are their lives better? After the collapse of Soviet Union, Kyrgyzstan’s economics was slowdown since they was moving to market-based economy. Sergei and his wife lost their job and moved to capital. They borrowed money from family and friends starting business outside of the capital. After long period of time doing business over China, India, and Turkey, they did a better job and had enough capital for a largest department store in town. Their business was getting better and they built their own sewing factory of high quality apparel. The clients are wholesale traders who sold their goods to retailers in Kazakhstan and Russia. They had many difficulties in raising capital, exporting to new market, and many small local competitors. Even still having many challenges, their lives were much better than the period of Soviet Union. 2. What is Moda Textile Factory’s competitive advantage? How can it be used to expand the business? Firstly, Moda Textile Factory had a good relationship with their customers. Sergei had worked with most of his customers for many years, some of them were old friends of family, and also friends he knew during buying trips to Turkey. These loyal customers could bring him a lot of orders. Secondly, Moda Textile provided customer high quality products. They also had planned to make fashionable Italian imported cashmere coats. Different with other sewing workshops, Moda Textile want to develop their market not only in Kyrgyzstan but also in USA, Russia, and Europe. With a bigger target market, they will have more opportunities to expand their business. 3. What kind of people should Sergei and Olga look for as business partner to help them to expand their market outside Kyrgyzstan? How should they find a partner they can trust? What can they do to build trust with person? The best way to enter an outside market is looking for someone who has experience in working in that local market. For instant, the local business partners are good choice since they know the language, culture, and behavior of their area. Multinational companies, who is currently working in the local market because they might have experience of a foreigner entering that market. Finding partners they can just is not easy and takes a lot of time. Therefore, they should take business trip to that area, do some market research about it, and start a small contract with some partners. They need time to adapt to new environment and know what their partners benefits from their business. And they can expand their business gradually when they know the partner and the market better. 4. How can Sergei and Olga begin producing fashionable women’s cashmere coats in their factory? Is this feasible or should they give up the dream? Propose an action plan to move their business in this direction. Sergei and Olga could produce the fashionable women’s cashmere coats as their dream. First of all, they should find out target market for the women’s cashmere coats since the market in Kyrgyzstan is too small to develop. The countries like USA, Russian, or Europe are good choice since they have stable politics and provide more information to foreign traders. Secondly, they may want to find some partners, who understand the local markets to help them start with small contracts. They should get familiar to transportation, tax system, special policies, and culture of these markets. After 1 or 2 years working in different markets, they would realize advantages or difficulties of each market. Based on these experience, they could start doing bigger contracts w ith foreign customers.

Examples of Great Introductory Paragraphs

Examples of Great Introductory Paragraphs An  introductory paragraph, as the opening of a conventional essay,  composition, or  report, is designed to grab peoples  attention. It informs readers about the topic and why they should care about it, but also adds enough intrigue to get them to continue to read. In short, the opening  paragraph  is your chance to make a great first impression. Writing a Good Introductory Paragraph The primary purpose of an introductory paragraph is to pique the interest of your reader and identify the topic and purpose of the essay. It often ends with a thesis statement. You can  engage your readers right from the start  through a number of tried and true ways. Posing a question, defining the key term, giving a brief anecdote, using a playful joke or emotional appeal, or pulling out an interesting fact are just a few approaches you can take. Use imagery, details, and sensory information to connect with the reader if you can.  The key is to add intrigue along with just enough information so your readers want to  find out more.   One way to do this is to come up with a brilliant opening line. Even the most mundane topics have aspects  interesting enough to write about; otherwise, you wouldnt be writing about them, right? When you begin writing a new piece, think about what your readers want or need to know. Use your knowledge of the topic to craft an opening line that will satisfy that need. You  dont want to fall into the trap of what writers call chasers  that bore your readers (such as The dictionary defines....).  The  introduction should make sense and hook the reader right from the start. Make your introductory paragraph brief. Typically, just three or four sentences are enough to set the stage for both long and short essays. You can go into supporting information in the body of your essay, so dont tell the audience  everything all at once. Should You Write the Intro First? Keep in mind that you can always adjust your introductory paragraph later. Sometimes you just have to start writing. You can start at the beginning or dive right into the heart of your essay. Your first draft may not have the best opening, but as you continue to write, new ideas will come to you and your thoughts will develop a clearer focus. Take note of these and, as you work through revisions, refine and edit your opening.   If youre struggling with the opening, follow the lead of other writers and skip it for the moment. Many writers begin with the body and conclusion and come back to the introduction later. Its a useful, time-efficient approach if you find yourself stuck in those first few words. Start where its easiest to start. You can always go back to the beginning or rearrange later, especially if you have an outline completed or general framework informally mapped out. If you dont have an outline, even just starting to sketch one can help organize your thoughts and prime the pump as it were. Successful Introductory Paragraphs You can read all the advice you want about writing a compelling opening, but its often easier to learn by example. Lets see how some writers approached their essays and analyze why they work so well. As a lifelong crabber (that is, one who catches crabs, not a chronic complainer), I can tell you that anyone who has patience and a great love for the river is qualified to join the ranks of crabbers. However, if you want your first crabbing experience to be a successful one, you must come prepared.(Mary Zeigler, How to Catch River Crabs) What did Mary do in her introduction? First of all, she wrote in a little joke, but it serves a dual purpose. Not only does it set the stage for her slightly more humorous approach to crabbing, but it also clarifies what type of crabber shes writing about. This is important if your subject has more than one meaning. The other thing that makes this a successful introduction is the fact that Mary leaves us wondering. What do we have to be prepared for? Will the crabs jump up and latch onto you? Is it a messy job? What tools and gear do I need? She leaves us with questions, and that draws us in because now we want answers. Working part-time as a cashier at the Piggly Wiggly has given me a great opportunity to observe human behavior. Sometimes I think of the shoppers as white rats in a lab experiment, and the aisles as a maze designed by a psychologist. Most of the rats- customers, I mean- follow a routine pattern, strolling up and down the aisles, checking through my chute, and then escaping through the exit hatch. But not everyone is so dependable. My research has revealed three distinct types of abnormal customer: the amnesiac, the super shopper, and the dawdler.(Shopping at the Pig) This revised classification essay begins by painting a picture of an ordinary scenario, the grocery store. But when used as an opportunity to observe human nature, as this writer does, it turns from ordinary to fascinating. Who is the  amnesiac? Would I be classified as the  dawdler  by this cashier? The descriptive language and the analogy to rats in a maze add to the intrigue, and  readers are left wanting more. For this reason, even though its lengthy, this is an effective opening. In March 2006, I found myself, at 38, divorced, no kids, no home, and alone in a tiny rowing boat in the middle of the Atlantic Ocean. I hadn’t eaten a hot meal in two months. I’d had no human contact for weeks because my satellite phone had stopped working. All four of my oars were broken, patched up with duct tape and splints. I had tendinitis in my shoulders and saltwater sores on my backside.I couldn’t have been happier....(Roz Savage, My Transoceanic Midlife Crisis.  Newsweek, March 20, 2011) Here we have an example of reversing expectations. The introductory paragraph is filled with doom and gloom. We feel sorry for the writer but are left wondering whether the article will be a classic sob story. It is in the second paragraph where we find out that its quite the opposite. Those first few words of the second paragraph- which a reader cannot help but skim- surprise us and thus draw us in. How can the narrator be happy after all that sorrow? This reversal compels us to find out what happened. Most people have had streaks where nothing seems to go right. Yet, it is the possibility of a turn of fortunes that compels us to keep going. This writer appealed to our emotions and a sense of shared experience to craft an effective read.

How to Get Any Job You Want with these 7 Resume Hacks

How to Get Any Job You Want with these 7 Resume Hacks The robots are real! They’re here, and they’re coming for your†¦ resume. More and more companies are turning to digital screening processes and online tools to get through the many, many applications they get for open positions. It makes a ton of sense that our approach to resumes and job applications should change, now that the formats and gatekeepers are shifting. You can follow these top resume tips for 2016 to help you get ready to compete with other fifty applicants.Imgur user Stephane Grace has hit on a method for revamping your resume to fit this new digital job hunt, and although his techniques may not work for everyone in every industry, his writeup has a number of great common-sense tips.Here are 7 Steps to â€Å"Hack†Ã‚  the Automated Resume Screeners and Get You Those Job InterviewsYour goal is to get past the robot gatekeepers, and get your (digital) self in front of the human reviewers who take it from there. This thinking takes basic search en gine optimization (SEO) principles and applies it in a more personal way.Step 1: Research and collect data.Start by collecting online job descriptions for the kind of job you’re seeking, and copy them into a master document. While you’re collecting, keep an eye out for common themes and keywords.Step 2: Play job description bingo.Do a more comprehensive review for repeating words and phrases as part of the job descriptions. You can do this review with your own eagle eyes, or you can use free online tools that flag words and phrases by frequency. (Grace recommends SEOBook.)Priority resume keywords: words used in the company’s listed job title, used in the description headlines, used more than twice, called out as success criteriaSecondary resume keywords: mention of competitor companies or brand name experience, keyword phrases (phrases surrounding priority keywords), notable industry qualifications (training, associations)Step 3: Find out how your experience fit s in.Look at your existing resume and your professional experience. Can you make those match  with the keywords and themes you uncovered in Step 2? Make sure to wring every bit of potential out of your hard and soft skills.For example, if a job you want calls for a particular kind of coding experience, but you’ve only taken classes in it (as opposed to hands-on work experience), make sure it’s still noted in the initial resume with terms like â€Å"experience with† or â€Å"exposure to.†Step 4: Boost your skills.If your research up to this point has uncovered some gaps that could prevent you from getting the job you want, start filling in those gaps. Sign up for a class. Do extensive research online. Find a way to get that skill from the â€Å"should have† column to the â€Å"got it!† column.Step 5: Write it all out.Grace’s main argument is that most resumes submitted online are seen by automated eyes only in the first round. Thus, he argues, you can throw out all the conventional wisdom about how short your resume should be, for easy reading, since you’re really just trying to appeal to a word-seeking system.As an editor and someone with an attention span handcrafted by television and the internet, I still think you should be as concise as possible- but the old-school resume limitations are certainly up for debate in this digital age.Step 6: Post it online.Send off your rejiggered resume to the digital winds, posting it on job boards or online application systems.Step 7: Follow up with a more conventional resume.Once you start getting bites, respond with more traditional job application elements. For example, if someone from HR reaches out to you to follow up, attach the shorter-and-sweeter version of your resume (the 1-2 page one you typically use), and include your cover letter pitch if necessary.If you try these methods for your next round of job searching, it’s best to confirm some informati on up front: like that you’re not sending your extra-double-comprehensive resume straight to a human’s email inbox, but rather a generic system. The last thing you want is a â€Å"tl;dr† blow-off if your SEO masterpiece is overwhelming and doesn’t pass through an automated system at all. But if you do want to try to bump up your initial approach and try to get those robots to do your (professional) bidding, you could be that much closer to landing the job you want. [image source: resunate]

Blue-sky still appeals - Emphasis

Blue-sky still appeals Blue-sky still appeals Corporate jargon and management buzzwords are persistent pests. We train around two thousand people a year in business-writing skills. But weve yet to meet anyone who likes phrases like paradigm shift or blue-sky thinking. Raising the bar and low hanging fruit sound more like some kind of tropical limbo challenge than anything to do with the business world. And still the corporate world continues to embrace such phrases. Nor is the public sector immune: phrases such as step change and going forward seem as common there as in the commercial world (if not more so). Maybe its a confidence issue. These impressively meaningless words and phrases give people and organisations a misplaced sense of professionalism or belonging. Organisations even adopt their own personalised brand of corporate jargon as some kind of employee bonding tool. Unfortunately, it often has the opposite effect when people start to use the jargon to get one over on their bemused colleagues, who lack the courage to ask what these phrases actually mean. Management consultants may be partly to blame too, especially where they influence language at board level, which then trickles down to managers. One civil service manager we spoke to said that its almost a hopeless case in some instances: he couldnt see his department ever letting go of stakeholder, for example, even though he believed people used such jargon as a substitute for thinking. But there is a growing contempt for this kind of language, underlined by a strong suspicion that it is often used to mask inexperience and a lack of expertise. So well continue to campaign for people to turn their backs on corporate buzzwords and replace them with clear, direct and concise language that actually means something.

The Correct Recognition Of Words Based On The Depth Of Processing Research Paper

The Correct Recognition Of Words Based On The Depth Of Processing - Research Paper Example Long term memory, which is defined to be the component of memory where information is never lost and can be retained at any given moment. However, these three components are not the only components of memory, a different breakdown of memory is included. This breakdown includes the idea of how deep one thinks about information. There are many variables that can help one remember information, capacity and duration are one, but depth is also another component. How deep someone thinks about a piece of information is critical in being able to retrieve it later. How deep someone thinks about information can be portrayed in many ways depending on how the information is presented. It can be in ways like in a sentence or next to another word that has the same definition, or even the number of vowels and consonants is presented. How deep one thinks about the information depends on how well they will retrieve it in a later task. Experiments prior to this one tested how recognition is affected by the depth of processing. The article by Craik and Tulving (1975), profoundly describes how processing words in different depth levels affects the retrieval of those words in a recognition task. Craik and Tulving used three levels of encoding, shallow, medium, and deep. Their shallow level included typescript words which was asking if the word was in upper case or lower case. The medium level of encoding was asking rhyme questions, if the words rhymed with other presented words. The deep level of encoding included fill in the blank questions. Each participant was shown these question formats in a sum of 60 trials.

Chinese Trade Profile Research Paper Example | Topics and Well Written Essays - 500 words

Chinese Trade Profile - Research Paper Example China is essentially the globe’s second-largest trading country after the United States of America. Statistics has it that she is the world’s leading exporter and comes second regarding imports. Between the years 2009 and 2011, the GDP ratio of China was about 53.1%, whereas her per capita was about $2,413 (Mion & Linke p 208). The output growth of China reached the highest value at 10.4% in 2010 for the period between 2009 and 2013 as shown in figure 2. Today, many countries all over the world prefer China to be their most vital bilateral trading partner. By 2011, China had become the largest exporter and importer by trading with 32 and 34 nations respectively (Mion & Linke p 208). The total value of Chinese exports is estimated to be $2.05 trillion.Her principal or primary export commodities include electrical and other machinery. These include data processing equipment, radio, telephone handsets, apparel and integrated circuits.  Ã‚  Export Markets Her major export second-large stong Kong, the US, Japan, Germany and South Korea. The US trades with 17.2% of the total exports (Mion & Linke p 208). Hong Kong has a statistic of 15.8% as Japan trades with 7.4% of the exports. China exports 4.3% and 3.4% of her goods to South Korea and Germany. The rest goes to other parts of the world like Africa. China exports were highest in the year 2010 for the period between 2009 and 2012 as shown in figure 2. The total value of Chinese leading import goods is $1.817 trillion.

Describe the types of communication mechanisms that can be adopted by Essay

Describe the types of communication mechanisms that can be adopted by A&S fashions limited to help ensure better understanding a - Essay Example Staff members who will receive the message are the decoder while the channeling could be through word of mouth or a written memo. Once the staff members receive the message, they may relay back some feedback to management. In this paper, the most effective ways Alex and Sons fashion limited could use to help solve structural and coordination problems it is currently facing will be outlined. The paper will identify the exact coordination problem that faces this business. Further, it will formulate a work plan on the best way forward. Alex and sons fashion limited faces a few coordination/communication problems. The marketing department feels that the human resource people are not recruiting the right talent to drive sales upwards. They also feel that the finance department is not allocating enough funds to enable it carry out promotions and marketing operations. Marketing department also has a query with the people in logistics and operations unit (O'rourke, 2009, p.23).  They belie ve that this department is taking too long to deliver inventory such that once it arrives to the trading floor, it is no longer fashionable and customers will not buy. The operation department feels that their suppliers are being lured by more attractive incentives from the competitions and as such are not as responsive to their supplies team. They also feel that the marketing department is not motivating their people with incentive such as bonuses and commissions to help drive sales upwards. Further, they believe that the finance department is not allocating enough resources to recruit better designers. The finance department in turn thinks that if all departments could work together, they could meet the company’s goal that is to maximize profit. The result of this will in turn mean that they have enough funds to disburse to different departments. The staff members also have issues with the management team. As result of remarks made by Alex recently in an interview, the staf f feel threatened and have issued a strike notice and gone ahead to strike. They want their job security and the temporary workers want to be employed on a permanent basis with benefits. To solve this myriad of problems, the following communication techniques can be employed. Bringing in an expert in communication can be a very effective way to solve some of these problems. The expert may organize seminars, training or lectures on communication. Timely advice on the best way forward and detailed action plan would be draw by the expert. The guru could work on a consultancy basis and will be coming in to monitor how effective the techniques suggested are coming through (Fielding, 2005, p.34).  There are several firms involved in communication, most charge a few hundred pounds to several pounds depending on the duration they will be involved with a firm. One of the best ways to improve communication in an organization is to solicit feedback from each member on how effective they thin k each member communicates. A&S fashion limited could organize weekly meetings solely dedicated to this. At these meetings, members would solicit feedback and further ask for suggestion on the best communication techniques they think would apply to them (Coghill & Garson, 2006, p.54).  In addition, weekly status report should be organized. During this meeting, what has been

How the environment plays a role in learning Research Paper - 1

How the environment plays a role in learning - Research Paper Example e student enters the advance stage in learning, the use of computer-based learning and living environment has to be incorporated in the school curriculum in order to maximize the learning experience of the students. Parents are responsible in the learning capacity of a child. This is a widely acceptable fact since majority of the child’s learning foundation is developed at home. As a child grows older, external influences would start to affect the child’s learning. The child starts to attend school wherein the teaching responsibility is transferred to the teachers. Each day, the students’ learning can take place in several ways. Specifically the use of classroom learning environment includes the process of learning from a professor within a classroom setting, the application of time driven events, the concept of hands on learning, and the interaction between two or more students will be thoroughly discussed. The use of Web-based or computer learning environment includes online classes, internet research activities, online library, and the use of discussion boards whereas learning from living environment includes interaction within the community setting, family and friends, and within the work place. In line with the importance of effective learning in terms of improving the students’ ability to learn new things each day, a literature review will be conducted in order to discuss the advantages and disadvantages of adopting the classroom learning environment, Web-based or computer based learning environment, and living environment. Teaching is considered as both a science and an art of employing strategies, schemes, and different tactics to enhance the learning and development of the students. Since teachers are the front-liners in proving a quality education for each the students, teachers must be able to implement strategies based on theories that are effective in moulding the mental development of the child. According to Barbara McCombs, â€Å"almost

BOP Essay Example | Topics and Well Written Essays - 2250 words

BOP - Essay Example It is also one of the few multinationals that combines innovation with sustainability to create a long-term blueprint to facilitate growth in all its divisions. The company has been regularly cited as one of the most admired corporations in the world, as well as one of the best companies to work for. In spite of these positives, the future of Google is not certain because it is unclear what the company’s future plans are. This creates an uncertain situation for potential investors and partners who would like to have some degree of assurance before they put their money or time in the company. A STEEPLE analysis is the best tool to provide a comprehensive outlook of the company so that potential investors and partners have a good idea of what they face and how they can manage their objectives to get the most from their plans. The analysis also provides a way for the company to self-appraise itself to determine where it stands socially, economically, politically, ethically, techn ologically, environmentally and legally. Between 2004 and 2010, Google experienced steady and rapid growth as it embarked on an expansion campaign and improved its products and services. The company launched various innovative products, expanded its advertising platform, and targeted more young and middle-aged customers to drive its growth forward. Products such as Gmail and Google Chat increased the company’s popularity and appeal as an investment option. However, the period between 2010 and 2014 saw a slowdown in growth as the company stabilized its operations in foreign countries, especially in emerging markets. The company also launched more operations and used a significant amount of resources to make its expansion a success. From this outlook, it is clear why a STEEPLE analysis is ideal at this time. It will provide a detailed report on Google’s future and the dynamics that will shape that future. Political stability is a core component of

International Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

International Marketing - Research Paper Example icates that the product discussed higher market share in European nations among other parts of the globe where a higher profit margin is reported (Grunig and Kuhn, 2008). For situational analysis, the company can use various methods. The following methods can are be utilized: Porter’s method, 5Cs and SWOT method of analysis. One of the best methods to be used in this situation is the 5Cs analysis. The 5Cs represents company, competitors, customers, collaborators, and climate. First, the company needs to evaluate its objectives, strategy, and capabilities. The evaluation of these elements will help the management determine how fit the organization fits the external environment. Evaluation of the company objectives and goals may include the analysis of organization visions, goals and the environment under which the organization is operating in to achieve its corporate goals. In addition, organization should assess marketing strategies to determine its efficiency and carry out necessary improvements (Hitt, Irel, and Hoskisson, 2007). The products produced should also be analyzed to dete5rmine whether they meet customer needs and expectations. Secondly, we will consider the competitors. Here we will check the position of a competitor in the market and the possible potential threats they may cause to the industry. The competitor analysis will help the management prepare against competition. The organization should conduct customer analysis to determine their needs that in return help the organization to achieve a higher market share. The analysis will help the management of the organization with the knowledge of whether the customer needs and wants are met. It will also help the organization determine the familiarity of the products to the customers, which in turn will determine the intensity of the advertisement. The management will also know the income of its customers, which will help them determine the different prices of their products. The fourth statement

BOP Essay Example | Topics and Well Written Essays - 2250 words

BOP - Essay Example It is also one of the few multinationals that combines innovation with sustainability to create a long-term blueprint to facilitate growth in all its divisions. The company has been regularly cited as one of the most admired corporations in the world, as well as one of the best companies to work for. In spite of these positives, the future of Google is not certain because it is unclear what the company’s future plans are. This creates an uncertain situation for potential investors and partners who would like to have some degree of assurance before they put their money or time in the company. A STEEPLE analysis is the best tool to provide a comprehensive outlook of the company so that potential investors and partners have a good idea of what they face and how they can manage their objectives to get the most from their plans. The analysis also provides a way for the company to self-appraise itself to determine where it stands socially, economically, politically, ethically, techn ologically, environmentally and legally. Between 2004 and 2010, Google experienced steady and rapid growth as it embarked on an expansion campaign and improved its products and services. The company launched various innovative products, expanded its advertising platform, and targeted more young and middle-aged customers to drive its growth forward. Products such as Gmail and Google Chat increased the company’s popularity and appeal as an investment option. However, the period between 2010 and 2014 saw a slowdown in growth as the company stabilized its operations in foreign countries, especially in emerging markets. The company also launched more operations and used a significant amount of resources to make its expansion a success. From this outlook, it is clear why a STEEPLE analysis is ideal at this time. It will provide a detailed report on Google’s future and the dynamics that will shape that future. Political stability is a core component of

Messaging Apps Accusation Via Wireless Connection P.1 Essay

Messaging Apps Accusation Via Wireless Connection P.1 - Essay Example is report describes a network forensics experiment in which messaging application app behavior is monitored between two devices on the same network; with something that experts call a â€Å"sniffer† placed in the network to capture the traffic. Next, the analysis process will be applied to display information about these interaction that occurred between the two devices and the apps. Criminals spend a great deal of time crafting their approaches and developing new techniques to hide their identities. Cyber attacks can involve a large number of hosts; requiring intelligent forensic analysts to reveal the evidence and to link this evidence together (Wang, 2010). The investigator must work with specialized devices such as routers, firewall, IPS and IDS on the network; as well as dealing with a great deal of data to come up with evidence that is reliable, consistent, not misleading, or tampered with to make the case stronger when presented to the court. Moreover network forensics deal with live systems so it will be a challenge, the live analysis must happen close to the same time as the crime (Baggili & Marrington, 2013). As Internet usage by individuals and companies increases every day, cyber crime is increasing dramatically. As such, researchers have focused on examining and creating new tools and methods to acquire the data from any digital device format (Ponec, Giura, Brà ¶nnimann, & Wein, 2007). Social networking is one of the biggest and fastest growing fields because of the popularity of usage among the people. Social networking allows people to communicate in a fast and enjoyable way. According to a recent survey, the United Arab Emirates ranked first in the world in smart phone usage; with 77% of people using their smart phones for multimedia and 70% for social networks (McNabb, 2013). There are several approaches for network forensics analysis; depending on the type of case the investigator is handling. It can be summarized in two categories: identify

Electrospinning for Encapsulating Functional Ingredients

Electrospinning for Encapsulating Functional Ingredients

roman architecture Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The city of Rome has many of the great architectural feats of the ancient world. Many of these buildings and other assorted structures, although they were built around 2000 years ago, are still standing and even in use. At the start of Roman history, they imported their marble from another great ancient city; Greece. However, they did eventually find quarries in northern Italy that held an abundance of white marble. This marble helped them become the great architectural city that we see even in present times.   Ã‚  Ã‚  Ã‚  Ã‚  Later on, in the first century AD, the Romans began to use concrete in greater use. The architects of Rome used this concrete to make many structures including domes, arches, and vaults. They added bricks to these structures to improve the strength of the building. After adding the bricks, they put on an extra layer of marble for decoration.   Ã‚  Ã‚  Ã‚  Ã‚  One of the biggest improvements that the Romans made in architecture was the invention of the arch. These arches added a great amount of weight to the structure. To help support this weight, the Romans invented a type of building material that is called a keystone block. The force on top of the arch was directed down to this keystone block. Because of the shape of the keystone block, this force was then pushed through the voussoir blocks that formed the top of the arch. The force then went through the impost and the piers, finally ending up at ...

Wars of National Liberation and the End of Colonialism :: essays research papers fc

Wars of National Liberation and the End of Colonialism   Ã‚  Ã‚  Ã‚  Ã‚  National liberation is a concept that has been justly and unjustly idealized for many generations. Freedom and independence are rights that every person deserves, and, sadly enough, war is often the only means by which to obtain these basic human needs. Most Americans living today know close to nothing about dictatorships, tyranny and how many people don’t have these rights, which most American people commonly ignore. National liberations are a defensive measure taken by people of a nation against an imperial power who have/are moving in on their nation. Oppressive regimes are generally the cause of a national liberation movement, Vietnam being a perfect example.   Ã‚  Ã‚  Ã‚  Ã‚  The Vietnamese people have been struggling for independence from France ever since the First Indochina War, which resulted in a temporary division of Vietnam into Northern and Southern sections. Northern Vietnam became controlled by Vietnamese Communists, opposing France, whose long term goals involved a unified communist rule of Vietnam. The United States did not favor this plan, in fact, it feared that Communism would gain popularity and eventually spread into all of Southeast Asia, a belief known as the â€Å"Domino Theory.† U.S. troops were sent to South Vietnam to prevent the collapse of the government, but ultimately, this effort failed, and caused the death of 3.2 Vietnamese, 1.5-2 million Lao and Cambodians, and nearly 58,000 Americans.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the Vietnam war, the United States troops were only sent in to keep the South Vietnamese government from collapsing, but with the fall of Diem, the new ruler who had deposed Bao Dai, the former emperor, a more active involvement was required of the U.S. So under president Johnson, the Army of the Republic of Vietnam (ARVN) was formed, but was proven to be less and less effective against the National Liberation Front, the NLF. The NLF was assumed to be the communist in South Vietnam therefore the US took drastic measures to subdue this group. For instance, In January 1963, 2,000 ARVN encountered a group of 350 NLF soldiers at a village called Ap Bac, south of Saigon in the Mekong River Delta. The U.S. was far better equipped and prepared, yet the losses suffered by the ARVN were over 20 times that of the NLF. Despite all this evidence, President J.F. Kennedy believed that the ARVN would be effective. Some people say it was because the NLF fought with more at stake than just their lives, they were fighting for their families and their nation existence.

Mother’s love Essay

The relationship of a daughter and mother who is kindhearted and caring towards her daughter is one of the most valuable person a child has and should take for granted. In the short story by Anna Quindlen called â€Å"Mothers† is about a nineteen year old girl who her name was never mentioned in the story. The narrative has lost her mother and is trying to accept the reality that she is gone. The nineteen-year-old girl describes her life situation as if her mother was still alive, mentioning, â€Å"taking care of the wedding arrangements, or come and stay for a week after the children were born.† The young girl is conflicted over the thought of fantasies and reality, realizing that if her mother were still alive she would have strongly bonded with her and value every single moment. The short story begins with the nineteen-year-old girl, observing two women at a corner table in the restaurant. It was an older woman with her daughter spending quality time. The narrative d escribed her-self as â€Å"kind of vest pocket†, meaning she emotional feels empty and is stuck with no were to go. The narrative was wishing she had valued that moment with her mother when she had that opportunity. The girl seemed that she holds a regret inside of her because she did not have a good relationship with her mother.

Nation of Islam Essay

Malcolm X was born Malcolm Little in Omaha, Nebraska in 1925. He was born to a minister father that was a supporter of Black Nationalist Movement leader Marcus Garvey, which resulted in Malcolm experiencing discrimination and racial hatred from an early age. His father was killed and his home burned when Malcolm was young, and Malcolm was jailed in his early twenties after several run-ins with the law following his father’s death. He joined the Nation of Islam in while in prison, and when he was paroled in 1952 he was named the national spokesman for the Nation of Islam. Malcolm X was an outspoken, articulate, charismatic man that used television, radio, and every other form of media available to convey the Nation’s message. He preached for militant stance in the black community and for equal rights for African Americans, â€Å"by any means necessary†. This unwavering stance and militant attitude made some see Malcolm as a threat and he was followed under FBI surveillance until he was assassinated in 1965. He used his charisma and his steadfast beliefs to make the message of the Nation of Islam well known in America and to bring the issue of African American rights to the forefront of American consciousness. His mission later transformed from fighting for African American rights to fighting for equal human rights for every race, and he enforced the same militant stance with his new message. Mahatma Gandhi was a human rights leader like Malcolm X but he delivered his message in a very different way. Born Mohandas Karamchand Gandhi, he was given the name Mahatma because it means, â€Å"great soul†. He was born in British-ruled India and practiced law in South Africa which was also ruled by Britain. While in South Africa he began a twenty-year campaign for Indian freedom. Instead of X’s militant, unmoving approach, Gandhi practiced and taught the principles of non-violent resistance. He believed it was more honourable to be jailed for one’s cause than to create violence. He also practiced fasting as a way of conveying his message of peace and non-violence. He returned to India after twenty years and became the leader of the Indian Nationalist Movement. After India was declared independent in 1947, it was divided into India and Pakistan and the two countries rioted against one another. Gandhi began a fast to encourage the leaders to stop fighting. After he fasted for five days, the fighting stopped and the countries were at peace until Gandhi was assassinated shortly after. Until his death, Gandhi epitomized his message to, â€Å"Be the change you want to see in the world†. He saw no value in violence, and thought that the message of non-violence as a way of protest could bring tolerance, peace and unity more effectively than any violent act could. Despite the change in his place of residence and the political climate of his country he stayed true to his message of peace and unity.

Dance Appreciation

Introduction Sergei Pavlovich Diaghilev commonly known as Serge outside Russia, was a Russian promoter, ballet impresario and art critic. He was the founder and patron of the Ballets Russes, which is credited with producing many famous dancers and choreographers. Sergei is remembered all over the world as one of the greatest ballet personalities that have ever lived. He was born on March 31, 1872 in Russia in an affluent family with a history in music. He initially studied law at the University of St.Petersburg but would later take singing lessons. However, he never was a big success as a singer as his voice was unpleasant. Though he neither composed nor choreographed, he was extremely able to pick those who had the talent. He died on August 19, 1929 having left an indelible imprint in the world of music and dance. Contributions Sergei cofounded and edited the World of Art, an art magazine, which became extremely popular to the lovers of art in his day.He also edited the Annals of th e Imperial Theatre and transformed it, taking it a notch higher in terms of graphic design and typography though he is criticized for overrunning his budget. However, these two magazines remained very popular in the world of art during his tenure as the editor. His greatest brainchild, Ballets Russes, became instrumental in popularizing ballet throughout Europe. It is through this group’s productions that ballet became a fundamentals part of the European culture.Apart from popularizing the dance, the group brought into recognition some of the greatest choreographers the world has ever seen- Fokine, Nijinsky, Massine, Nijinska, and Balanchine. The composer Stravinsky was also virtually unknown and has Sergei to thank for making his genius known to the world. Conclusion Though Sergei was equally successful in collecting and exhibiting art and his ability to recognize talent in a painter was no less than in recognizing a talent in ballet, his greatest achievements will no doubt remain in revolutionizing ballet.His eye for detail and success in recognize talent will make him remain immortalized through the compositions of the Ballet Russes. The group’s effect is still felt today with former members such as George Balanchine causing ripples in the United States and Serge Lifar being as effective in Paris. Source Citation â€Å"Sergei Diaghilev. † Gay & Lesbian Biography. Ed. Michael J. Tyrkus and Michael Bronski. Detroit: St. James Press, 1997. Biography In Context. Web. 20 Feb. 2013.

Professional solutions to the impact that the increasing concern of Research Paper - 1

Professional solutions to the impact that the increasing concern of how alcohol consumption affects the rate of interpersonal violence has had on biologists in Finland - Research Paper Example Understanding genes causing alcoholism is vital in finding lasting solutions to the problem of alcoholism, and scientists in Finland have been concentrating in gene therapies to identify these genes related to alcoholism. Individuals addicted to alcohol consumption have numerous gene constitutions that interact with environmental factors to influence them into drinking and result into the drinking problem. Gene therapy have helped in understanding gene vulnerability in which is significant in finding curative measures in helping those individuals who are heavy consumers of alcohol. In addition, scientist have discovered and are still discovering various drugs that have the ability to suppress the alcohol genes in individuals and an example is that aldehyde dehydrogesnase has been discovered to help in neutralizing the GABA gene which has been discovered to lead to addiction of alcohol in individuals. Scientists are also advocating for educational programs to help in solving the high rate of interpersonal violence caused by excessive alcohol consumption amongst individuals. Loneliness has been studied to be a key problem in encouraging people to drink alcohol. This is because they find it hard to control their habits therefore resort to drinking to achieve a false confidence in communicating and interacting with individuals. Low self esteem and instant gratification are factor which lead to alcohol consumption and interpersonal violence amongst individuals. Therefore, scientist are emphasizing on the need to sleep to help in solving the problem of loneliness and prevent consumption of alcohol in individuals who drink because they are lonely or need instant gratification from various issues affecting their lives (The Portman Group ). Examples of these programs include off-time pubertal training which is used to predict physiological

Ethical argument smoking Essay Example | Topics and Well Written Essays - 750 words

Ethical argument smoking - Essay Example Those who consider it justified ethically say that to smoke or not is individual’s decision and everybody has a right to decide for himself/herself. Smoking cigarettes is often considered to be a cause of other problems. There is need to find out how frequently smoking becomes the cause of more serious and condemnable habits like smoking heroin or marijuana. The optimal limit to which one can smoke plain cigarettes without causing substantial damage to one’s health should also be determined. I think that currently my topic is not narrow enough to write a detailed argument about it. I might need to narrow it down so that I collect facts and explore the topic from a particular aspect like the optimal level of plain smoking or smoking as a cause of heroin consumption etc. People who oppose my position would say that smoking is injurious to health, so it cannot be justified on any grounds. They would also say that smoking in private is also not acceptable since the activity does not yield a single positive result but does carry a lot of risks for the smoker. I can say that cigarettes are not the only thing that are injurious to health; there are many other activities that are injurious to health or environment but they are not taken as seriously e.g. alcohol consumption, drunk driving, and consumption of junk food. I can say that to smoke in private should be allowed because there is practically no way to stop an individual from smoking in private. Any amount of energy or resources invested in trying to stop people from smoking in private would go wasted. The readers would know that cigarettes are injurious to health and can be a cause of such conditions as lung cancer and mouth cancer. I would need to carry out some research to prove my readers that cigarettes are not as injurious to health as they are frequently assumed to be. I

Ncm 512 case assignment module 2 Bargaining I (prepare prepare Essay

Ncm 512 case assignment module 2 Bargaining I (prepare prepare prepare) - Essay Example This paper aims at discussing the take on the organization and a major focus is on the conflict and the interest of the two positions. There is also a major focus on the entering and leaving points of the negotiation and the steps taken by the two parties. The case of Kaiser Permanente is one which has been based on interest based negotiations and the conflict arose between the organization and the employees. The method of conflict management used by the two parties was based on the interest – based negotiation. The two sides of the conflict, i.e. the organization and the employee union formed the two parties. The main issue here was that the organization aimed at entering into a partnership where the employees would need to be downsized and the number of employees needs to be cut down to enter into the partnership (McKersie, Kochan and Sharpe). Both the parties had their respective interests and were focused on the creating a stronger position for themselves. The conflict was more interest based and not position based. This was majorly because the focus of each was to ensure their safety and their own levels within the organization. The employees showed a concern due to the impact that the downsizing would have on their income and the organization was concerned about the partnership activities which they wanted to keep away from the collective bargaining of the employees as it would be more difficult if the local union support was brought together with the employees (McCarthy, Mueller and Wrenn). However Kaiser realised that the national collective bargaining agreement based on the internet based bargaining would prove to be more effective and would also help the organisation realise the most from the partnership. There are a number of possible entry and exit points in the negotiation range and the two parties have a strong position and interest in the conflict. Both parties have provided a solid case and there is clearly a strong position that

Unforeseen Challenges Facing Entrepreneurs in the UAE Research Paper

Unforeseen Challenges Facing Entrepreneurs in the UAE - Research Paper Example Suggestively, this particular mechanism can be regarded as effective in dealing with this unforeseen challenge (Hoque, 2013). Additionally, taking examples of entrepreneurship strategies applied by successful entrepreneurs in UAE may also contribute to the forecasting ability of these professionals, which can only be possible through practical experiences in the field (Drucker, 2012). Raising capital for the setup When focusing on the Emirati entrepreneurship trends, it can be observed that in comparison to male entrepreneurs, female entrepreneurs have to face significant challenges in terms of capital generation, where their association with smaller business ideas and limited demand for products, increases their obstacles considerably (Kargwell & Inguva, 2012). The only key to solve this problem, entrepreneurs must be adequately aware of the government funding sources made available in support for small entrepreneurs in the UAE. ... Cultural divergences and the currently observed alterations in the Emirati society can be signified as a major constituent in causing this particular challenge for the entrepreneurs (Malit Jr & Oliver, 2013). Contextually, understanding the cultural dimensions, various societal forces affecting the labor market and employees’ motivational needs must be considered as essential for skilled entrepreneurs in UAE to contribute to the efficiency of entrepreneurs in managing the team more efficiently (Drucker, 2012). Finding the right business location In UAE, national entrepreneurs are recently facing this challenge owing to a substantial rise in the competition level from the global plethora, as a consequence of the sudden increase in the penetration of international entrepreneurs (Malit Jr & Oliver, 2013). In this regard, the government should ensure that the skilled small Emirati entrepreneurs are able to obtain adequate support in developing their physical infrastructure and als o take due measures to imbibe technological advancements, which will offer them competitive advantages over the international players. In addition, entrepreneurs from the medium and large-sized business sectors in the UAE should also be encouraged to come forward and support small entrepreneurs so that the location barriers are mitigated substantially. Finding the right employees As employees are the key strengths and pillars of any business, it is very difficult and meticulous work to find right and trustworthy employees who can understand and deliver their committed services to establish a new set up (Cappelli, 2013).  Ã‚  

Proposal Identification Essay Example | Topics and Well Written Essays - 750 words

Proposal Identification - Essay Example The technique becomes effective for studying and describing interactional patterns within social networks, work relationships, and in assessing peers solicited in taking drugs. The choice for sociometry is due to its appropriateness for effective study of the question. One element that the research is going to consider is exploring the question is behavior of the subjects. Already, it is crucial to seek for consent of the participants and the counselors. So, it is not easy to apply other designs like ethnography and natural observation since the two can only be appropriate in cases where consent is unnecessary. In fact, seeking for client’s consent while to applying ethnography or natural observation is enough to compromise the purpose of a research (Stone-Romeo, 2011). Case history, archival research, and content analysis are irrelevant and inapplicable to the design of the study. The research will majorly apply interviews and observations to gather and record findings. This expression is to dispute any possibility of employing case history, content analysis, and archival research. From the analysis, sociometry becomes the automatic choice since it involves interaction with participants who have knowledge of the purpose of the research (Cillessen & Mayeux, 2004). As discussed by Bordens and Abbott (2014), sociometric study has to have participants evaluate one another along certain dimensions. Sociometry fulfills the purpose and planned design of the research that will have counselors and clients under treatment or treated from conduct disorders as the participants. As initially intended, counselors will help in evaluating the conducts of the clients studied to obtain understanding of the relationships in the outcomes between individual and family models of treating conduct disorders. While using the sociometric design of nonexperimental research, the researcher will consider using stratified and random sampling techniques. Stratified sampling technique

Amusement park Essay Example for Free

Amusement park Essay I am relatively small in stature at about 4’11† with dark brown, naturally curly hair and hazel eyes that seem to change color with different lighting.. I currently wear thin, black glasses due to my nearsightedness. I apply cover up everyday to hide my freckles and blemishes on my skin while also wearing black mascara and black eyeliner to bring out my eyes. I dress in a more conservative style with not many outfits accessorized and simple patterns. I tend to wear a majority of name brand clothing because of the quality of the material and the styles. I don’t have a very broad arrangement of shoes and I typically wear one or two different pairs of shoes a week. I also like to wear simple earrings everyday and the necklace I got for Valentine’s Day from my boyfriend. I also typically paint my nails a bright pink on my toes and blue or silver on my fingernails. I enjoy to do many activities. For example: I play softball, flag football, ultimate Frisbee, read, volunteer at the library, hang out with friends, spend time with family, and many other things. Other things I like are friendly people, honest people, school events, summer, carnivals, amusement parks, water parks, holiday parties, and birthdays. Things I don’t like to do are clean, do homework everyday, drive small cars, being too busy, and feeling overworked. Things I don’t like are liars, rude people, winter, the color orange, not having access to the internet, being cold, and more. For example, I find myself cold often so I buy blankets, long socks, and anything I can use to stay warm all the time. I’m good at schoolwork and having plenty of fun. I do well on state testing and I learn a lot when it comes to school and other subjects I can use in my life. I’m always busy having fun with friends and family. I like to make sure everyone has a good time together and that we are never bored. When I’m with my friends, we always use our imaginations to find some way to spend the time. I’m not as good at getting everything done on time and prepared for when I need it; Also, I do not have the motivation to do things I do not want to do but have to do. My description does sound like someone I would like to know because I believe I am, generally, a good person. I try and be someone people wouldn’t mind being around so I’m not a problem to anyone and so I’m someone people can get along with. I care about my personal image and I hope people agree with me. I would change myself by making myself more friendly and outgoing. I believe I’m not as outgoing as I could be and I could make more friends by changing that. I also wouldn’t let my emotions drive what I do; I would use my brain to make a decision before I use my feelings about the subject. I would start putting my happiness into consideration when I try and help others out; however, I wouldn’t become selfish. Personal happiness is just as important as anyone else’s. I would like to be a person who does not worry about problems but puts forth action to eliminate them. I would be more proactive about my problems and make sure I follow through with my decision on how to solve it without letting emotions change my mind. And also, I would stop worrying and accept the things I cannot control. I can bring my wish closer to the now version by having more self motivation and self discipline. I envision my future where I am a happy, educated, person with a successful career and a happy family who has everything they need. I want to supply them with everything they need to become successful individuals and create the best future for themselves.

West Side Story And Romeo And Juliet Film Studies Essay

West Side Story And Romeo And Juliet Film Studies Essay West Side Story is an American musical written by Arthur Laurents, music by Leonard Bernstein, lyrics by Stephen Sondheim, and choreography by Jerome Robbins. It is said to be a rendition of Shakespeares Romeo and Juliet. West Side Story and Romeo and Juliet have a number of similarities and differences in many ways. The play, Romeo and Juliet, is set in Verona in about 1594.   In contrast, West Side Story takes place in New York City in 1957.   Most of the characters in West Side Story can be seen as a modernized version of many characters in Shakespeares Romeo and Juliet. Tony can be seen as Romeo, Maria as Juliet, The Jets as Montagues, The Sharks as Capulets, Anita as the Nurse, Riff as Mercutio, Bernardo as Tybalt, Doc as both Friar Laurence and Balthasar, Chino as Paris, The Police as Prince, Anybodys and Baby John as Benvolio. Many scenes in West Side Story and Romeo and Juliet have very close parallels connection. The confrontation between the gangs at the beginning of We st Side Story can be seen as a parallel to the 3rd civil brawl scene in Romeo and Juliet, dance at the gym as party at the Capulet house, fire escape scene as balcony scene, mock wedding at the bridal shop as wedding at Friar Laurences cell, rumble underneath the bridge as duels between Mercutio, Tybalt and Romeo, and Anitas mock rape scene as nurse abandons Juliet by urging her to marry Paris. In addition to the similar connection between the characters and the scene, the theme of male dominate patriarchal society appears to be one of the major theme throughout both plays. Romeo and Juliet has been criticized by many critics as having strong gender roles. According to an article written by Professor Jeanne Gerlach, Professor Rudolph Almasy, and Professor Rebecca Daniel, the men are expected to carry themselves with honor and pride. Anything the man or the head of the family wanted would be put into motion as soon as he finished saying the words. In contrast, a womans typical role and characteristic of that time period was weak, subservient, always holding her words when it came to decision making, and be obedience to the husband and father. At the beginning of Romeo and Juliet when one of the Capulets servants, Sampson said, And therefore women, being the weaker vessels, are ever thrust to the wall; therefore I will push Montagues men from the wall, and thrust his maids to the wall.(I, 1, 15) These words from Sampson is further reinforcing a typical stereotypical Renaissance thinking which suggests that women are weaker in physically, emotionally, intellectually and morally in nature and they exist for male sexual gratification only. Similar, such thinking on woman can also be found at a parallel scene in West Side Story during the confrontation between the Jets and Sharks at the beginning. After the character, Anybody, express her interest in joining the gang and that she could fight as good and strong as the men does to Riff, one of the Jets wannabes start making fun of her sexually or mocks her undesirability then Riff sends her away by telling her to beat it. Such action done by the Jets also further reinforcing the stereotypical thinking and inequality between the man and the woman. Another example of how Romeo and Juliet and West Side Story further reinforcing genders roles within the male dominate society can be seen in the rumble between the Sharks and the Jets underneath the bridge scene. After the Rumble, Anybodys treat to act as Tonyà ¢Ã¢â€š ¬Ã… ¸s unofficial protector. Even though she was not physically present during the rumble between the Sharks and the Jets, she seems to be lurking in and out from shadow and only appear as the most useful person or tool when the man, Tony in the scene, in urgent need of her to help rescue him from the police after all the other Jets fled the scene without him. In fact, she refuses to leave without him by repeatedly shouting Come on, Tony! until he escapes with her. Such action perform by Anybody could be seen as a reinforcement on gender roles. A woman, the wife or daughter, should remain loyal and obedience to the man, husband or father, even if everyone else are not doing the same. Such loyalty that the society is s eeking the woman should have also appeared in the scene where Juliet learns the news that Romeo has killed her cousin from the nurse. Nurse: Will you speak well of him that killd your cousin Juliet: Shall I speak ill of him that is my husband? Ah, poor my lord, what tongue shall smooth thy name when I, thy three-hour wife, have mangled it? (III, 2, 105) Juliet is showing her loyalty to her husband, Romeo, even when the nurse is blaming Romeo for Tybalts death. In conclusion, both Romeo and Juliet and West Side Story both reinforcing the idea that the womans typical role and characteristic of that time period was weak, subservient, always holding her words when it came to decision making, and be obedience to the husband and father. In contrast, a mans typical roles and characteristic should be masculine and powerful and expected to carry themselves with honor and pride. In Romeo and Julie, Mercutio and Tybalts death were a result of a man defending the mans pride and honor. The death of Bernardo in West Side Story was also a result of the men defending the mens honor and pride. We can see these values that the society put on us being employed in both Romeo and Juliet and West Side Story.