BOP Essay Example | Topics and Well Written Essays - 2250 words

BOP - Essay Example It is also one of the few multinationals that combines innovation with sustainability to create a long-term blueprint to facilitate growth in all its divisions. The company has been regularly cited as one of the most admired corporations in the world, as well as one of the best companies to work for. In spite of these positives, the future of Google is not certain because it is unclear what the company’s future plans are. This creates an uncertain situation for potential investors and partners who would like to have some degree of assurance before they put their money or time in the company. A STEEPLE analysis is the best tool to provide a comprehensive outlook of the company so that potential investors and partners have a good idea of what they face and how they can manage their objectives to get the most from their plans. The analysis also provides a way for the company to self-appraise itself to determine where it stands socially, economically, politically, ethically, techn ologically, environmentally and legally. Between 2004 and 2010, Google experienced steady and rapid growth as it embarked on an expansion campaign and improved its products and services. The company launched various innovative products, expanded its advertising platform, and targeted more young and middle-aged customers to drive its growth forward. Products such as Gmail and Google Chat increased the company’s popularity and appeal as an investment option. However, the period between 2010 and 2014 saw a slowdown in growth as the company stabilized its operations in foreign countries, especially in emerging markets. The company also launched more operations and used a significant amount of resources to make its expansion a success. From this outlook, it is clear why a STEEPLE analysis is ideal at this time. It will provide a detailed report on Google’s future and the dynamics that will shape that future. Political stability is a core component of